Performance-Driven Racing Team
Dear Prospective Sponsor,
Thank you for reviewing the CLOUDWORX Racing sponsorship proposal.
Our team competes at local, provincial, and national levels, combining championship performance with year-round training, community engagement, and authentic product exposure. We are seeking to partner with brands that value real-world performance validation, athlete credibility, and direct connection to committed BMX consumers.
This proposal outlines our competitive achievements, audience reach, brand visibility opportunities, and how CLOUDWORX Racing delivers meaningful, measurable value for industry partners.
We appreciate your time and look forward to exploring a potential partnership.
Sincerely,
CLOUDWORX Racing
Highlights

1

More Than a Race Team.
A Legacy in the Making.
Partner with a Culture of Champions, Resilience, and Community.
CLOUDWORX Racing represents the pinnacle of competitive BMX excellence. We are not just a race team, we are a family-driven powerhouse of athletes redefining what's possible in the sport of BMX racing.
About CLOUDWORX Racing
CLOUDWORX Racing is more than a BMX team. It is a culture built on discipline, opportunity, and community. Founded with the vision of developing riders who excel both on and off the track, CLOUDWORX Racing represents the perfect intersection of athletic ambition and character-driven leadership.
We proudly represent the Cloudworx brand while competing at local, provincial, and national events. Our riders are coached to develop their skills, elevate their performance, and embody the values that define our identity: dedication, teamwork, and integrity.
CLOUDWORX Racing is not just about crossing the finish line first. It is about inspiring the next generation of athletes, strengthening local BMX communities, and proving what becomes possible when passion and purpose align.
CLOUDWORX Racing stands on four core pillars:
Skill Development
Building riders with confidence and capability on and off the track.
Sportsmanship
Racing with respect, humility, and professionalism at all times.
Community
Supporting families, local tracks, and the broader BMX culture.
Relentless Drive
Consistently pursuing personal bests and pushing limits each season.

2

Why CLOUDWORX Racing Creates More Than Visibility
CLOUDWORX Racing is redefining what it means to sponsor a BMX team. In an era where digital advertising costs are rising, SEO is increasingly competitive, and brands struggle to stand out online, simply posting content is no longer enough. Attention has become the new currency and whoever controls attention controls opportunity.
Sponsors aligned with CLOUDWORX Racing gain more than logo placement. They tap into a system where real-world engagement translates into measurable digital presence. Every race we enter, every podium finish we earn, and every piece of content shared by families, fans, and riders creates brand impressions that spark online search activity, social sharing, and digital curiosity.
This is not passive exposure. It is active brand momentum generated through performance, presence, and a winning culture.
Our races produce attention. Our attention produces visibility. And visibility converts into digital authority that brands cannot buy through traditional marketing alone.
Real Presence.
Real Attention.
Real Digital Impact.

3

Comeback Story: Grit Behind the Glory
The Comeback
After a 40-year break from racing, founder Bryan Kennedy returned to BMX in 2023 at the age of 55.
The Crash
That June 2023, a catastrophic crash left him with a cracked neck, six broken ribs, a punctured lung, and a Type 4 dislocated AC joint requiring surgical plate and screws.
The Victory
Against all odds, he returned in 2024 to claim 2nd place in the last race of the season. Then in 2025, he achieved the impossible: an undefeated Provincial Qualifier season, won the Provincial Finals, and earned the coveted #1 Provincial Championship Plate.

4

2025: An Undisputed Personal Championship
16
The Perfect Storm
First Place. Every Moto.
Every Race.
7
Events Won
100% Victory Rate
1
Provincial Finals
First Place
1
Championship Plate
2025 BMX Canada
Provincial Champion

5

Meet the Team: Champions Across Generations
Bryan Kennedy No.293
56+ Intermediate | Team Founder | Provincial Champion | President, Cloudworx
Lach Nikolov No.177
39 Intermediate | Team Coach | Provincial Champion | Multi-time winner
Chris Picco No.110
51 Novice | Provincial Finals Champion Local track 3rd overall
Quinn Nikolov No.191
10 Intermediate | Provincial Champion | Rising star athlete
Olive Nikolov No.57
7 Novice | OCA Champion | Fearless young competitor
Ricky Picco No.80
15 Intermediate | Local Points Champion Consistent podium finisher
Jude Metcalf No.251
12 Intermediate | Provincial Finals Champion | Podium regular
Victoria Kennedy No.345
6 Novice | Newest team member | Future champion in training
Hunter Laurence No.134
12 Intermediate | Team spirit leader
Consistent top performer

6

A Culture Built on Winning
BMX Canada Provincial Championship Plate Awards
CLOUDWORX Racing is not just one champion, it is a dominating Ontario BMX team. In 2025, our team captured THREE BMX Canada Provincial #1 Championship Plates across different age divisions.
Bryan Kennedy
2025 Provincial #1 Plate
56+ Intermediate Division
Lach Nikolov
2025 Provincial #1 Plate
39 Intermediate Division
Quinn Nikolov
2025 Provincial #1 Plate
10 Intermediate Division
The 2025 Championship Season
Provincial Qualifier Series
With nine competitive riders ranging from age 6-57, we represent excellence across every generation. Multiple podium finishes, consistent top-three performances, and a winning culture that attracts attention wherever we race.
June 6 – Milton
Bryan 1st | Lach 1st | Quinn 1st
Chris 2nd | Ricky 2nd | Olive 3rd
June 20 – Stouffville
Bryan 1st | Lach 1st
Quinn 3rd | Olive 6th
July 5 – Nepean Gold Cup + PQ
Bryan 1st | Lach 1st
Quinn 4th | Olive 7th
July 6 – Cornwall
Bryan 1st | Lach 1st | Quinn 1st
Olive 2nd
July 19 – Chatham Gold Cup + PQ
Bryan 1st
July 26 – Kingston
Bryan 1st | Chris 2nd | Ricky 3rd
August 23 – Niagara Falls
Lach 1st | Chris 1st | Ricky 1st | Jude 1st
Olive 2nd | Quinn 2nd | Hunter 3rd
September 20 – Milton Provincial Final
Bryan 1st | Lach 1st | Chris 1st | Jude 1st
Ricky 2nd
2025 – UCI Ontario Cycling Provincial Championships
Lach - 1st Place
Olive - 1st Place
Quinn - 2nd Place
2025 - Falls BMX Park Local Points Leaders
Ricky Picco – 1st Overall
Chris Picco – 3rd Overall

7

2026 Season Journey & Competitive Roadmap
Our 2026 competitive schedule spans local Ontario events through Canadian Nationals and USA BMX championship-level races, offering sponsors extensive exposure across Canada and the United States while engaging diverse BMX communities, high-traffic events, national media outlets, and major North American race platforms. This full-season journey positions CLOUDWORX Racing to deliver wide-ranging visibility across multiple provinces and states, cross-border BMX networks, and some of the most prestigious competitive stages in North America, reinforcing sponsor presence throughout the entire competitive landscape.
Local District Races (Ontario)
Consistent weekly racing across Milton BMX, Stouffville BMX, Niagara Falls BMX, Chatham and other district tracks. Ideal for recurring sponsor exposure and frequent photography.
Ontario Provincial Series
Full participation in all Provincial Qualifiers and the Ontario Provincial Finals. Strong audience turnout, official photography, and high sponsor visibility.
Northeast Gold Cup Series (USA BMX)
Select Gold Cup events in the USA BMX Northeast Region offering cross-border exposure and expanded competition fields.
Canadian Nationals
National-level events with significant rider turnout, official media coverage, and multi-province visibility, spanning from Ontario to British Columbia.
Canadian Grands (BMX Canada)
Flagship national event featuring the highest audience reach within the Canadian BMX calendar.
USA BMX Grand Nationals — Tulsa, Oklahoma
The largest BMX race in the world. International exposure, elite competition, and unparalleled sponsor visibility at the sport’s most iconic event.

8

What Sponsors Look For in a BMX Team
Key Criteria Sponsors Evaluate When Choosing a Team
Sponsors invest in BMX teams that provide consistent visibility, strong community impact, and measurable value throughout the season, and CLOUDWORX Racing aligns directly with these priorities. By delivering strong competitive results, powerful storytelling, polished branding, and a significant presence within the community, CLOUDWORX Racing creates an ideal platform for organizations seeking meaningful visibility, strategic brand alignment, and high-impact partnership opportunities.
Brand Visibility and Reach
Sponsor logos receive strong exposure through jerseys, helmets, banners, tents, podium photos, digital content, and consistent participation at Provincial and National events.
Professional Presentation
Sponsors value teams with polished branding, organized communication, structured content schedules, and dependable representation at every race and community event.
Community Engagement
Companies support teams that uplift riders through coaching, youth mentorship, volunteering, and a positive and active presence at local tracks.
Strong Storytelling
Sponsors respond to teams with meaningful narratives. CLOUDWORX Racing delivers a compelling story of resilience, growth, and championship-level performance.
Competitive Results
Consistent participation and strong finishes increase exposure through race coverage, photography, and event promotion.
Content Creation
Sponsors appreciate teams that create high-quality photos, videos, race recaps, training footage, and organic product placements.
Social Proof and Momentum
Sponsors seek teams that show measurable growth, rising engagement, and a clear upward trajectory.
Clear Sponsorship Packages
Companies want transparent deliverables, measurable value, and a clear understanding of how a partnership will support their strategic objectives.

9

Why CLOUDWORX Racing Meets These Criteria
How Our Team Aligns With Sponsor Expectations
CLOUDWORX Racing delivers the qualities sponsors prioritize most across visibility, professionalism, community impact, and competitive performance, with each element of our program providing consistent value throughout the season. This creates a partnership platform directly aligned with sponsor priorities and engineered for significant, measurable impact that elevates brand presence, strengthens market positioning, and reinforces long-term engagement.
High-Visibility Branding
Our presence at provincial and national events, combined with podium finishes, creates strong exposure for sponsor logos across jerseys, helmets, tents, banners, and digital media.
Professional Team Structure
CLOUDWORX Racing maintains polished branding, clear communication, and dependable representation. Our presentation materials, social content, and race-day setup reflect a professional standard.
Strong Community Presence
Our riders support youth development, track events, and community involvement. This presence creates meaningful sponsor alignment within an active and influential sport community.
Compelling Storytelling
CLOUDWORX Racing carries a powerful story of resilience, growth, and competitive success that delivers authentic emotional appeal.
Consistent Competitive Results
With participation across all provincial qualifiers, podium finishes, and a championship result, the team offers reliable exposure and strong placement in event media.
High-Quality Content Creation
We deliver continuous race-day coverage, training footage, social reels, photography, and sponsor-integrated media.
Momentum and Growth
CLOUDWORX Racing demonstrates rising engagement, a growing fan base, and consistent visibility at major events.
Clear Sponsorship Packages
Our sponsorship offerings include defined benefits, transparent value, and measurable exposure.

10

Sponsor Partnership Value
A Clear Overview of the Strategic Benefits CLOUDWORX Racing Delivers
This section highlights the value sponsors gain through a partnership with CLOUDWORX Racing. We will outline the key qualities companies look for and demonstrate how our team exceeds those expectations through strong visibility, professionalism, community impact, competitive performance, and compelling storytelling.
CLOUDWORX Racing is committed to delivering meaningful, measurable, and consistent value for every sponsor throughout the season.

11

Product Placement and
Real-World Exposure
Maximizing Brand Visibility On Track and Off Track
CLOUDWORX Racing provides sponsors with authentic product placement opportunities across competitive and lifestyle cycling environments, allowing our team to test and showcase products in real-world scenarios that reach multiple audience segments. Through this integrated approach, CLOUDWORX Racing delivers multi-dimensional brand exposure that feels genuine, increases visibility, and strengthens audience connection both on and off the track.
On-Track Exposure
  • Local, Provincial, Canadian Nationals, and USA BMX championship-level events
  • Podium placements, race-day photos, and social media highlights
  • Dynamic product demonstrations during training sessions and practice runs
Off-Track Engagement
  • Local pump tracks like the Rim Pump Track in Waterloo, for high-traffic community engagement
  • Indoor bike parks, including Joyride 150, for visually dynamic product testing
  • Downhill mountain biking locations, such as Horseshoe Valley and the Hydro Cut for adventure and lifestyle audiences
Product Testing & Integration
  • Bikes, frames, parts, accessories, tools, trainers, safety gear, and apparel actively used in real training and racing conditions
  • Organic, credible content showing products in action
  • Visual content for social media, websites, and marketing campaigns

12

Team Training and Performance
On-Track, Off-Track, and Lifestyle Training
CLOUDWORX Racing develops competitive performance through structured training across BMX tracks, clinics, and off-track fitness environments, ensuring riders are prepared physically, technically, and strategically while delivering authentic sponsor visibility. The program extends beyond the race calendar with organized off-season training, product testing, and coordinated content creation that keeps development and sponsor exposure active all year.
On-Track Team Training
  • Regular group practices at Milton, Stouffville, and Niagara Falls BMX tracks.
  • Technical skill development, race simulations, and group drills.
  • Sprint training meetups to build explosive power and speed.
  • Clinics for gate practices with a local BMX professional.
Off-Track Conditioning
  • Strength and conditioning in the gym, including resistance training and functional exercises.
  • Nutrition programs tailored to performance, recovery, and endurance.
  • Focus on injury prevention, recovery protocols, and overall athlete wellness.
Group Cohesion & Strategy
  • Training emphasizes teamwork, communication, and strategic planning.
  • Riders support each other, fostering resilience, motivation, and consistent progress.
  • Sponsor products are naturally integrated for authentic placement opportunities.
Off-Season Training and Year-Round Content
  • Riders maintain organized off-season training focused on strength, conditioning, and skill refinement.
  • Team sessions support equipment testing, product evaluation, and performance development.
  • Indoor training venues, clinics, and controlled practice environments provide steady opportunities for high-quality photography and video.
  • Consistent content creation and sharing ensure that sponsor branding remains visible across digital platforms during the full off-season period.

13

Our Stage: Milton BMX
Milton BMX is not just a track, it is a historic racing venue with roots stretching back to the 1980s. Home to the legendary Maple Leaf Nationals, this facility attracts thousands of spectators, families, and competitive athletes throughout the season.
With high-visibility positioning, significant foot traffic during race days, and a passionate community of riders and supporters, Milton BMX offers sponsors unparalleled exposure in the heart of Ontario’s BMX scene.

14

Strategic Partnership Advantage
CLOUDWORX did not just sponsor the team, we transformed the track itself. By installing cutting-edge wireless network infrastructure, we enabled the MYLAPS timing system that powers every race at Milton BMX.
01
Infrastructure Investment
CLOUDWORX-installed wireless network ensures reliable race timing and scoring
02
Long-Term Brand Positioning
Secured trackside banner placement opportunities for sponsors year after year
03
Community Impact
Enhanced the racing experience for thousands of athletes and spectators
When you partner with CLOUDWORX Racing, you're not just supporting athletes, you're investing in the infrastructure and future of Canadian BMX racing.

15

Social Media Amplification
Consistent, Organic, High-Frequency Brand Exposure Across All Major Platforms
CLOUDWORX Racing benefits from continuous digital visibility generated through race-day content shared by riders, parents, coaches, and community members. While our current follower and page-like counts are modest, this reflects a deliberate shift rather than limited reach. Until mid-season this year, social media had not been actively leveraged as a strategic channel. Once consistent posting began during the Ontario Provincial Series, engagement increased sharply. As shown later in this deck, particularly on Page 19, race-driven content produced measurable spikes in reach and interaction, reinforcing sponsor visibility far beyond in-person attendance.
How Amplification Occurs
Rider and Family Posts
Riders and families post race photos, clips, reels, and updates within hours of each event, generating immediate buzz.
Staff Tagging
Coaches and team staff actively tag sponsors and race tracks across social platforms, increasing visibility.
Community Shares
Community BMX groups frequently share or repost rider performances, podium results, and event highlights, expanding reach.
Photographer Galleries
Photographer galleries receive hundreds to thousands of views per event and are repeatedly shared throughout the season.
Key Platforms
Community Reach
  • Local BMX racing groups
  • General BMX communities
  • Provincial and National BMX pages
  • Track-specific groups across Canada and the USA
Frequent Tagging
  • Team sponsors
  • CLOUDWORX Racing riders
  • Local and provincial BMX tracks
  • BMX Canada and USA BMX communities
Hashtags Frequently Used
  • #miltonbmx
  • #ontariobmx
  • #cloudworxracing
  • #cloudworx
  • #bmxlife
  • #bmxcanada

16

Event Visibility & Annual Exposure
CLOUDWORX Racing delivers high-frequency, repeatable visibility through consistent participation at BMX Canada events across multiple tiers. Each event cycle generates immediate in-person exposure and ongoing digital amplification through published photography and shared media content.
Event Visibility Snapshot
The chart below illustrates the conservative audience reach per event cycle, highlighting the increasing impact from local to national events.
1
Local Races
  • 90-480 Direct Rider Exposures
  • 450-1,000+ Impressions per Event
2
Provincial Races
  • 210-960 Direct Rider Exposures
  • 1,200-2,800+ Impressions per Event
3
National Events
  • 240-1,440 Direct Rider Exposures
  • 2,000-4,000+ Impressions per Event
Track Photographer Visibility
Professional photographers capture every rider in every moto from optimal vantage points. CLOUDWORX branding is deliberately positioned for maximum exposure.
  • 55-65% of all published event photos include CLOUDWORX-branded elements.
  • Galleries receive hundreds to thousands of views per event, repeatedly shared across the BMX community.
Estimated Annual Impressions
25K
Local Events
15-25 per season
28K
Provincial Events
8-10 per season
20K
National Events
3-5 per season
Combined Annual Visibility
22,000-73,000+ Impressions
This includes trackside viewing, photographer galleries, social sharing, community reposts, and cross-platform digital reach over the full season.

17

Audience Demographics & Sponsor Reach
Conservative, Research-Supported Exposure Across Local, Provincial, and National BMX Events
CLOUDWORX Racing maximizes sponsor visibility through consistent attendance at local, provincial, and national BMX Canada events. Every race features professional photographers capturing every rider in every moto from prime visibility locations such as the starting hill, finish line, and high-traffic straights. CLOUDWORX tent and banners are intentionally positioned in these zones, producing an estimated 55 to 65 percent visibility rate in published race photos. After each event, full galleries are uploaded for families to view, download, and share, extending sponsor presence far beyond race day.
Connecting Brands with Engaged, High-Value Consumers
BMX racing attracts a highly engaged, family-driven audience with strong purchasing power. Participants often include small business owners, entrepreneurs, trades professionals, and established families who invest significantly in equipment, travel, apparel, and youth development. This creates a valuable environment where sponsor brands receive recurring visibility from households that support community-focused organizations and prefer trusted local and regional businesses.
Household Profile
  • Family-based sport with high parental involvement
  • Above-average discretionary income
  • Frequent purchasers of gear, apparel, services, and travel
  • Strong loyalty toward brands that support youth athletics
Community Influence
  • Many participants own or operate local businesses
  • Active contributors to community programs and sports clubs
  • High engagement in local events, groups, and regional networks
  • Word-of-mouth advocacy within tight community circles
Sponsor Alignment
  • Audiences prefer brands that invest in community and youth sports
  • Strong interest in local services, retail, lifestyle products, and family-oriented offerings
  • Receptive to companies that demonstrate visible support at events
  • High likelihood of repeat interactions across the season and off-season
Digital Audience Behavior & Online Reach
Capturing Engagement Beyond the Track
BMX spectators and families form an active digital audience that continues to engage long after race day. Photos, reels, and highlight clips are viewed, shared, saved, and circulated across multiple social platforms, extending sponsor visibility far beyond in-person attendance.
Where They Engage
  • Facebook BMX groups and community pages
  • Instagram Reels and Stories
  • TikTok cycling and sports feeds
  • YouTube Shorts and full race uploads
How They Interact
  • View and share event photo galleries
  • Rewatch highlight clips and team updates
  • Follow athletes and track progress
  • Click sponsor tags and visit linked websites
Why It Matters
  • Repeated exposures build strong brand recall
  • Engagement continues for days or weeks post-event
  • Sponsor logos remain present through reposts and archives
  • Digital reach expands visibility across Canada and the USA
Total Potential Audience Per Event Cycle & Digital Reach Multiplier
Sponsor visibility extends far beyond in-person attendance and expands exponentially through online sharing. CLOUDWORX Racing brand appears repeatedly in photos and videos shared online. Riders and parents frequently upload content within hours across Facebook, Instagram, TikTok, YouTube, and BMX community pages. These posts often tag:
  • Team sponsors
  • Race tracks
  • BMX Canada groups
  • Regional BMX communities across Canada and the USA
This generates hundreds to thousands of impressions per event, with visibility continuing for weeks as galleries and shared posts circulate.
Total Audience Impressions (Sponsor-Focused)
In-person visibility
Direct exposure to riders, families, spectators, and event staff.
High-frequency visibility
Recurring sponsor impressions across the entire race calendar.
Branding in professional photos
Consistent presence in the majority of published race images, generating hundreds to thousands of views per event.
Social amplification
Cross-platform sharing on Facebook, Instagram, TikTok, and YouTube.
Cross-border visibility
Audience reach includes BMX communities in both Canada and the USA.
Continuing impressions
Online photo galleries and shared content provide long-term exposure.
Visibility Comparison
60%
CLOUDWORX Racing
55–65 percent visibility in published event photos, achieved through intentional tent placement and consistent branding.
15%
Average Team
10–20 percent visibility, due to inconsistent or background placement.
Audience Reach Per Event Cycle (Conservative)
The chart above illustrates the conservative audience reach per event cycle, highlighting the increasing impact from local to national events.
PHOTO: CLOUDWORX Tent positioned prominently at the Starting Hill, maximizing visibility in race photography.
PHOTO: CLOUDWORX Branding strategically placed near the Finish Line, ensuring sponsor exposure in crucial race moments.
SCREENSHOT: Example of a photographer's gallery or social media post showcasing CLOUDWORX branding in action.

18

Insights: Provincial Series Performance
CLOUDWORX Racing generates measurable digital engagement that peaks during Ontario Provincial Series events. Consistent race-day posting, official track photography, and community sharing create strong visibility for sponsors throughout the season. The Meta Insights data below reflects verified performance results from July 1 to November 1.
Meta Insights — July 1 to November 1
UPLOAD: Meta Insights Screenshot (Views, Watch Time, Top Posts)
6.9K Total Views (↑ 100%)
Strong season-long audience growth
666 Three-Second Views (↑ 100%)
High scroll-stop effectiveness
219 Content Interactions (↑ 100%)
Likes, comments, and shares demonstrating active engagement
4h 52m Total Watch Time (↑ 100%)
Long-form retention driven by race videos
Top posts coincide directly with Provincial Series race weekends
All views are 100% organic (0% ad spend)
Fully authentic audience reach
Major visibility spikes recorded in late August and mid-September
Top-performing content includes podium photos, race clips, and team updates
Each high-performance post contains visible jersey, number plate, or tent branding

Meta Insight data shows significant engagement spikes during Provincial Series race weekends (August–September). These peaks align with podium results, event galleries, and high-volume community sharing, creating powerful sponsor visibility across Ontario and beyond.
Digital engagement amplifies every race-day impression. Sponsors benefit from recurring visibility as our race results, photos, and highlight clips are shared across Facebook, Meta groups, Ontario BMX communities, and rider networks throughout the region.

19

Digital ROI & SEO Authority Advantage
In today's crowded digital marketing landscape, gaining attention is both costly and complex. Brands invest heavily in SEO and advertising, yet often compete for the same keywords and limited digital space. Larger competitors can easily outspend and replicate strategies, making sustained differentiation challenging.
CLOUDWORX Racing offers a unique competitive edge that money alone cannot buy: real-world engagement that converts directly into digital authority. Every race, every podium finish, and every shared photo or video generates authentic brand signals – the precise digital trust markers that major search engines and AI systems use to validate brand relevance and elevate online visibility.
Leading SEO experts confirm this strategic shift:
  • Backlinko identifies brand signals and mentions as recognized ranking factors that strengthen search visibility and authority.
  • Semrush confirms that brand mentions – even without direct backlinks – bolster trust signals used by Google and AI-driven ranking systems.
  • NNeil Patel notes that “the more likes and engagement your social media content has, the more visibility your content gets.” ​
Sponsor Advantages:
  • Recurring brand mentions across rider posts, event photography, and BMX community channels.
  • Increased branded search queries triggered by race attendance, podium results, and social sharing.
  • Referral traffic and backlink generation from shared media, galleries, and race-day highlights.
  • Compounding digital authority without constant monthly ad spend or agency contracts.
CLOUDWORX Racing transforms race-day excitement into enduring brand momentum, turning physical visibility into long-term digital equity. This is not passive exposure, it is a performance-driven amplification engine that strengthens a sponsor’s online presence long after the gates drop.
Physical Presence. Digital Authority.

20

SEO vs. Real-World ROI
The digital marketing landscape is increasingly competitive, expensive, and unpredictable. For businesses without enterprise-level budgets, traditional SEO and paid advertising are risky investments with no guaranteed results.
CLOUDWORX Racing offers a far more efficient and measurable alternative.
The True Cost of Digital Marketing
Traditional SEO, paid advertising, and backlink campaigns demand long-term retainers with high costs and no guaranteed ROI.
  • Monthly SEO retainers: $1,500–$2,500+
  • Annual SEO costs: $18,000–$30,000+
  • Backlink programs: $1,500+/month (often with zero guaranteed backlinks)
  • Google Ads: $2,000–$8,000+/month in additional ad spend
Annual SEO + Ads Costs: $20,000–$60,000+ with no guaranteed results.
The Hidden Risk: SEO Can Disappear Overnight
Even white-hat SEO techniques are vulnerable to Google algorithm updates. A single update can:
  • Devalue or penalize rankings
  • Reverse previous gains
  • Completely wipe out visibility
Google releases thousands of updates annually, forcing businesses to continuously increase budgets, recover from ranking drops, and replace organic traffic with paid ads. Google's financial incentives favor paid ads, not your organic success.
Unlike temporary digital campaigns, sponsorship with CLOUDWORX Racing provides lasting brand authority that grows over time.
Evergreen Visibility
Sponsor logos are permanently attached to event media, race footage, and team photography for years to come. Your brand gains lasting exposure.
Community Amplification
Social posts, podium moments, and family/community sharing ensure your brand continues to reach new audiences organically, amplifying reach beyond paid campaigns.
Sustainable Growth
Your investment builds enduring brand recognition and goodwill, not just fleeting traffic vulnerable to algorithm shifts or ad spend limits.
The Cost Comparison Sponsors Need to See
A sponsorship with CLOUDWORX Racing is not a cost, it is a high-return marketing investment that delivers real-world visibility, long-lasting authority, and measurable brand value without the risks of algorithm changes or rising ad costs.

21

The CLOUDWORX Digital Authority Engine
Performance Fuels Presence. Presence Drives Authority.
CLOUDWORX Racing does not rely on chance, trends, or one-time exposure. Our brand impact is created through a repeatable performance-driven cycle that converts real-world racing moments into long-term digital authority, a system traditional marketing cannot replicate or outrun.
The Flywheel Effect: Each race restarts the cycle, adding more mentions, more searches, more authority, and more value, creating a momentum loop that grows stronger every season.
What begins at the gate does not end at the finish line. It accelerates online, where today’s business decisions are made.
This is the CLOUDWORX Authority Engine:
STEP 1 — RACE PRESENCE
Our team competes at high-attendance BMX events across the province and beyond. Every appearance delivers physical visibility, fan interaction, and on-site brand impressions.
STEP 2 — CONTENT CREATION & COMMUNITY SHARING
Families, riders, photographers, and spectators capture and share race moments. These posts become organic content assets, generating mentions, engagement, and social proof without paid ads.
STEP 3 — BRAND SEARCH & DISCOVERY
Exposure triggers curiosity. People search sponsor names, click profiles, visit websites, and engage with brand stories, increasing branded search volume and online visits.
STEP 4 — DIGITAL SIGNALS & AUTHORITY BUILDING
Search engines recognize increased branded activity, mentions, and engagement as trust indicators. This strengthens sponsor credibility, SEO performance, and digital footprint.
STEP 5 — SPONSOR VALUE GROWS
As authority compounds, sponsors benefit from rising search visibility, more brand touchpoints, and increased awareness, without ongoing ad spend.

22

Why Partnering With a Winning Team Creates an Unbeatable Advantage
In digital marketing, success is temporary. Competitors can replicate keywords, buy ads, reverse-engineer SEO strategies, and outspend smaller brands. What cannot be copied is winning, and the digital authority that follows it.
CLOUDWORX Racing is a championship-caliber program. Our presence at races does more than earn podiums; it amplifies sponsor brands through moments that algorithms recognize, communities celebrate, and competitors cannot duplicate.
When we win, cameras come out. Photos are shared. Videos circulate. Riders are tagged. Families talk. Brands are noticed. These are real, human-driven signals that create the most valuable form of digital validation in the modern marketing landscape.
Winning is not marketing. Winning is proof. And proof is the strongest conversion asset any brand can leverage.
The Competitive Moat
Competitors can copy ads.
They can copy keywords.
They can mimic branding.
They cannot copy victory.
They cannot recreate YOUR brand on OUR podium.
Sponsors aligned with CLOUDWORX Racing inherit the brand lift, visibility, and trust that victory delivers. This positions your business in front of the audience and firmly on the winning side of it.
This creates a moat traditional marketing cannot build. Once a sponsor secures this position, it becomes exceptionally difficult, and often impossible, for competitors to take it away.
Competitors Can Copy Campaigns.
They Cannot Copy Champions.

23

Race Footage Showcase: 2025 Provincial & UCI Highlights
Experience CLOUDWORX Racing in action across Ontario Provincial Qualifiers, Gold Cup events, and UCI-sanctioned championship races. These race videos provide authentic, high-energy proof of performance and showcase sponsor branding in competitive, high-visibility environments.
Each video highlights jersey branding, number plate visibility, tent placement, and equipment integration, delivering consistent, measurable sponsor exposure during the most competitive events of the season.
Milton Provincial
Loading...
Niagara Falls Provincial
Loading...
Chatham Gold Cup + Provincial
Loading...
Nepean Gold Cup + Provincial
Loading...
Milton Provincial Championship Finals
Loading...
UCI Provincial Championship
Loading...

24

Sponsorship Value Summary
CLOUDWORX Racing offers a comprehensive sponsorship opportunity, delivering measurable media value and strong brand alignment through a multi-faceted approach.
Media Value Equivalent (MVE)
CLOUDWORX Racing delivers significant measurable media value through professional photography, social sharing, gallery views, race promotions, and trackside visibility.
  • Recurring brand placement in published event photos
  • Frequent visibility in race-day livestreams, reels, and highlights
  • Consistent inclusion in provincial and national event media
  • Delivers visibility value far exceeding traditional grassroots advertising
  • Long-term impressions through online archives and shared content
Digital Engagement & Analytics
Digital activity amplifies every on-track impression through consistent social growth and community engagement.
  • High-frequency posting from riders, families, and event photographers
  • Cross-platform reach across Facebook, Instagram, TikTok, YouTube, and BMX community pages
  • Engagement driven by race results, highlight clips, and shared galleries
  • Cross-border reach across Canadian and U.S. BMX channels
  • Ongoing visibility as content continues circulating weeks after events
Trackside Branding Strategy
Strategic tent and banner placement positions CLOUDWORX Racing sponsors at the center of spectator, rider, and media attention.
  • Tent positioned at start hill, finish line, staging, and main traffic zones
  • Banners placed for maximum visibility in photos, videos, and spectator flow
  • High-impact branding in podium areas, staging lanes, and warmup zones
  • Consistent sponsor exposure across all provincial and national events
  • Integration with race-day operations for strong sponsor association
Sponsor ROI Summary
CLOUDWORX Racing provides partners with a powerful combination of reach, frequency, credibility, and community alignment.
  • In-person impressions across local, provincial, and national events
  • Digital impressions through photography, shared content, and social engagement
  • Above-average branding presence due to deliberate staging and professional setup
  • Multi-platform exposure that continues long after race day
  • Strong community credibility, rising engagement, and year-round visibility

25

Sponsorship Tiers
Tier Benefits Aligned With Verified Event-Level Audience Exposure

26

Investment Breakdown:
Where Your Sponsorship Goes
Your sponsorship investment directly supports competitive excellence. We allocate resources strategically to maximize performance, visibility, and professional operations across every level of our team.

27

Deadline & Production Timeline
Final Preparation Schedule Leading Into the 2026 Provincial Series
Sponsorship Deadline
To ensure all branding is included on team jerseys, number plates, tents, banners, website pages, and digital marketing materials, the deadline for securing a 2026 sponsorship package is:
FINAL DEADLINE: APRIL 15, 2026
Sponsors confirmed after this date may join mid-season and will receive social media visibility only, as they will not appear on initial printed apparel or race-day signage.
Production Timeline
All production windows align with the first Ontario Provincial race in June 2026 (Milton).
Jersey Production
  • Production + shipping time: 4 weeks
Number Plate Production
  • Turnaround: 2–3 weeks
Team Tent Production
  • Turnaround: 1–2 weeks
Trackside Banners & Signage
  • Turnaround: 1 week
Sponsor Website Updates & Contest Splash Page
  • Includes all confirmed sponsors
Team Photo Day & Media Kit Production
Sponsor Readiness
To ensure high-quality reproduction across apparel, number plates, tents, banners, and digital platforms, all sponsors must provide camera-ready artwork by the sponsorship deadline.
These requirements ensure consistent color accuracy, print quality, and professional presentation across all CLOUDWORX Racing materials for the 2026 season.
Accepted File Formats:
  • AI (Adobe Illustrator) preferred
  • EPS (vector)
  • PDF (vector)
  • SVG (vector)
  • PNG (transparent, high resolution)
  • JPEG (minimum 300 DPI)
Artwork Requirements:
  • Vector artwork strongly recommended for crisp scaling
  • All files must be full resolution
  • Fonts must be outlined or embedded
  • Logos with gradients/effects should include both full-color and single-color versions
  • Sponsors are responsible for final approved artwork prior to print submission

28

Jersey & Number Plate Branding
Premium logo real estate is strategically aligned with race-level visibility and event exposure. CLOUDWORX Racing thoughtfully limits premium branding placements to maintain clarity, exclusivity, and maximum impact in photos, videos, and race-day broadcasting. Jersey and number plate placements are reserved exclusively for mid- and high-tier sponsors, ensuring prime visibility and brand association with top-level performance.
Number Plate Branding
Number plates offer high visibility during staging, racing, and finish-line photography.

Available sponsor slots: 8 maximum
Recommended Sizing (Industry Standards):
Placement is structured along front facing right side plate zone to maintain visibility and design clarity.
  • Approx. size: 1-1.5″ height × 2–4″ width
  • Position: Vertically on the right-side sponsor column (CLOUDWORX Racing branding remains fixed on the left panel).
Eligible Tiers for Number Plate Branding:
  • Tier 1 - $15,000 — Presenting Sponsor
  • Tier 2 - $10,000 — National Series Sponsor
  • Tier 3 - $5,000 — National + Gold Cup Sponsor
  • Tier 4 - $3,000 — Provincial Series Sponsor (placement subject to inventory)
Not available for tiers $2,000 (Regional / Local Partner) and $1,000 (and below).
Jersey Branding
CLOUDWORX Racing jerseys contain defined premium, secondary, and supporting logo zones, optimized for maximum brand exposure.

Available sponsor slots: 12 maximum
Recommended Sizing (Industry Standards):
Placement is distributed across premium, secondary, and supporting logo zones.
  • Premium logo sizes:
  • Prime chest: 4″ × 10–12″
  • Upper back (above number): 2″ × 7–8″
  • Large back (under number): 4″ × 10–12″
Secondary logo sizes:
  • Upper chest (left or right): 2″ × 4–5″
  • Sleeve logos: 1–2″ tall × 3–5″ wide
  • Side panels: vertical 2″ × 10–12″
Supporting logo sizes:
  • Lower chest row: 1.5″ × 3–4″
  • Lower back row: 1.5″ × 3–4″
Jersey Placement by Sponsorship Tier
01
$15,000 — Presenting Sponsor
  • Prime chest (largest position)
  • Upper chest (left and right)
  • Upper back above number
  • Large back panel
  • Side panels (both)
  • All sleeve positions
  • Full lower chest and lower back rows
02
$10,000 — National Series Sponsor
  • Prime chest
  • Upper back
  • Large back logo
  • Sleeve positions
  • One side panel
  • Selected lower-row positions
03
$5,000 — National + Gold Cup Sponsor
  • One upper chest position
  • Upper back or lower back
  • One sleeve logo
  • One side panel
  • Lower-row positions
04
$3,000 — Provincial Series Sponsor
  • One upper chest position
  • One sleeve logo
  • Lower chest row
  • Lower back row
05
$2,000 — Regional / Local Partner
  • One lower chest row position
  • One small sleeve logo
  • One lower back row position
06
$1,000 and below
No jersey branding
Additional branding opportunities for team tent, pit apparel, hats, pants, banners, and event-day assets appear on the following card.

29

Event Branding Mockups
These mockups illustrate how sponsor branding is applied across CLOUDWORX Racing’s event assets and team gear. To maintain exclusivity, clarity, and a professional presentation, event-day branding is reserved for our top three sponsorship tiers:
  • Tier 1 - $15,000 — Presenting Sponsor
  • Tier 2 - $10,000 — National Series Sponsor
  • Tier 3 - $5,000 — National + Gold Cup Sponsor
Lower tiers receive digital, social, and community recognition and do not include event-day apparel or pit-area branding placements.
These mockups represent approximate placement and scale. Final artwork will use camera-ready sponsor files (PDF, EPS, AI, SVG, or high-resolution PNG).
01 – Team Event Tent Branding
  • CLOUDWORX anchor logo positioned at the top-center of full walls
  • Up to twelve sponsor placements per full wall (4×3 grid)
  • Two tents provide expanded visibility across provincial and national events
  • Half walls, valances, and canopy corners support additional sponsor logos
02 – Podium Backdrop / Event Banner
  • One primary sponsor position on podium backdrop banner
  • High-visibility placement in podium photography, interviews, and highlight reels
  • Feather Flags: Three double-sided flags with four sponsor positions per flag (Tier 1, Tier 2, Tier 3). Each sponsor logo appears on both sides of the flag (mirrored), resulting in twelve sponsor positions total across all flags.
03 – Trackside Banners
  • One sellable sponsor placement available per trackside banner
  • Positioned near staging lanes and spectator paths for continuous visibility
  • Ideal for brand exposure during rider warmups, moto's, semis, and race finals
04 – Pit Crew Shirts and Ball Caps
  • CLOUDWORX branding on front and rear panels
  • Tiered side placement system: one large Tier 1 sponsor plus four smaller placements per side
  • Five total sponsor placements across both side panels
05 – Team Gear Bags
  • CLOUDWORX anchor logo centered on upper back of apparel
  • Twelve sponsor placements arranged in a structured back-grid layout
  • Gear Bags: CLOUDWORX primary front logo with two sponsor placement zones for equipment bags

30

Detailed Sponsor Placement Specifications
This table provides a comprehensive overview of all CLOUDWORX Racing branding assets, including their estimated imprint sizes and the total number of sponsor placements available for each item.
This detailed inventory ensures clarity and provides a precise understanding of all available branding opportunities.

31

Bicycle Manufacturer Sponsorship Opportunity
CLOUDWORX Racing presents a specialized partnership opportunity designed for bicycle frame, parts and apparel manufacturers that focuses on product support, brand alignment, and high-visibility integration at local, provincial, and national BMX events.
Why This Partnership Is Valuable
  • Strong provincial performance with consistent podium visibility.
  • A compelling comeback and resilience story that elevates brand alignment.
  • Professional team presentation with jerseys, tent branding, and number plates that enhance sponsor visibility.
  • High-volume exposure through official race-day photography and video posted by BMX tracks on Facebook.
  • Social media growth supported by targeted hashtags: #miltonbmx #ontariobmx #cloudworxracing #cloudworx #bmxlife #bmxcanada
Industry-Standard Support Model
Bicycle industry manufacturers typically support teams through frames, components, soft goods, discount programs, or mixed product and financial contributions. The following tier structure reflects standard BMX industry practices and includes approximate product-value ranges for transparency.
Bicycle Industry Sponsorship Tiers
Recommended Partnership Level
Based on provincial championship performance, team presentation, and media visibility, the recommended starting point for CLOUDWORX Racing is:
TIER 2: Official Bike Sponsor ($7,500 – $12,500 support value).

32

Let's Build Something Iconic Together
Next Steps & Partnership Process
Thank you for taking the time to explore CLOUDWORX Racing. Our goal is to create meaningful, collaborative partnerships built on visibility, impact, and shared success. We designed our onboarding process to be simple, transparent, and seamless from start to finish.
Confirm Your Partnership Tier
After our conversation, we will finalize the partnership level that aligns best with your goals, activation strategy, and brand positioning.
Onboarding and Brand Integration
Once confirmed, our team begins managing all integration points, including:
  • Logo placement mapping
  • Jersey & number plate integration
  • Event tent & apparel branding (if applicable)
  • Social media planning & scheduling
  • Deliverables scheduling & artwork preparation
Everything is fully managed by our team to ensure a smooth and professional onboarding experience.
Visibility and Content Activation
Your brand becomes part of every key moment, including:
  • Race-day photography
  • Podium celebrations
  • Team announcements
  • Video highlights & interviews
  • Season-long media coverage
  • Community amplification across multiple accounts
Visibility is delivered consistently throughout the year across race-day, digital, and community channels.
Progress Tracking and Updates
You will receive regular updates throughout the season on:
  • Engagement & visibility metrics
  • Key media moments & reach
  • Deliverable completion
  • Event highlights & attendance
  • Team results & achievements
This ensures complete transparency and alignment with your marketing objectives.
Let's Get Started Today!
Availability is limited. Secure your tier today to begin the onboarding process immediately.
Bryan Kennedy
Founder, CLOUDWORX Racing
📧 bryan@cloudworx.ca
📞 855.BMX.RACE Ext.229
More Than a Race Team.
A Legacy in the Making.